Kambrook Blitz2Go Redesign.
Completed model to scale of finished product.
- User Research report
- Market research report
- Design for manufacture report (DFMA)
-BOM & Tooling
Bottle lid kept hitting users in the face as the did not realise it had to be pushed right back to click into place. This was changed to have some tension behind it.
Visual indicators were added on the base to assist users with UI - clipping the bottle to the base.
After using the original Blitz2go to conduct task analysis observations using the talk aloud protocol and assessing usability factors the entire product was pulled apart and remade on Solidworks for CAD and costing.
My part was the base part - this was a group project and each component was split up among 3 group members.
Market research revealed a slight skew in users to be female - my vision was a slightly angled - stylish design to the base which would be aesthetically pleasing but this lacked ingress protection to the motor and did not support the UI. So a slightly curved top - straight design was chosen
Integrated with bottle.
Obvious lack of ingress protection and difficult to clean.
Furthermore, the number of steps required to achieve the outcome of a smoothie were minimised from 5 to 3 steps. As the primary context identified through market research was that users were using this as a breakfast supplement "On the go" and needed to reduce the time of use.
Ensuring seamless integration with top face UI and Bottle.
The project brief required manufacturing costs to be lowered while improving usability for customers. Both were achieved.